- "Propensity-to-buy" models
- Probability of default models
- churn Models
- Predictive models for "Strategic & Tactic decisions"
- Customer-Life-Time-Value forecasting
- Direct ROI simulation
- Optimal resource allocation & planning
- Next Best Activity/Offer/product
- Text Mining
- E-mail campaign optimization
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Predictive models for "Strategic & Tactic decisions"
Let's assume that you have some marketing budget that you can spend doing:
- Direct marketing campaigns (paper and/or email).
- Search Engine optimization (SEO)
- Radio and/or Television spots
- Newspaper announcements
- Sportive/intellectual event sponsoring
How much money invests in each activity? What's the real ROI of each activity? How to find the optimal mix of marketing activities to maximize your profits? TIMi contains a special module that answers these questions. This module allows you to predict what will be your profits based on your different investments in different marketing actions.
TIMi becomes a real "strategic weapon" that allows you to find the optimal "mix of investments" in order to maximize your profits. The value of such "insight" is massive because of the large amounts of money that are invested.
Next: Customer Life-time Value Forecasting
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