Business Insight

Optimail-it

You can use predictive techniques to optimize your e-mail campaigns to increase your profits.

You can build such an e-mail campaign optimization system using Anatella to prepare the dataset and TIMi to construct the different predictive models. The general principle is very simple and follows the classical "next-best-offer approach".

Typically, the user is not even aware that such complex predictive technique is used: He only sees that the "right product is offered to the right person" (true one-to-one personnalization), leading to a substantial increase in the conversion rate and the ROI (typically, convertion rate is multiplied by 2 to 4).

There exist NO other datamining tool able to process in an automated way the vast amount of data required to offer such functionnalities.


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