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A categorization of the different Business Intelligence solutions.
Business-Intelligence is a really vast field, still growing. Each day new companies propose new products that are supposed to help you achieve better business performances. Of course, each company claims that their solution is the final answer to all your needs!
This section is not about convincing you (again!) that our tools will answers all your needs (of course, they will!) but simply to give you enough information about the different types of commercially available solutions to make a enlighted choice.
We will try to give some answers to these questions:
- What functionnalities do each type of Business-Intelligence solution offers you?
- How does the Business-Insight solution complement or supplement other Business-Intelligence solutions?
- And, one last very important subject, of course: Why do you need, in priority, our solution rather than any other software solution?
- Data Integration tools: ETL Tools
- Data Warehousing Tools
- Reporting & OLAP Tools
- CRM softwares:
- Operational CRM software
- Analytical CRM software
These last category of tool (Analytical software) can be classified in 2 large categories: Analytical CRM tools based on segmentation techniques (that are usually of poor quality) )and Analytical CRM tools based on predictive techniques (that generates high ROI for all your marketing campaigns).
We will see what's the difference between the 2 kind of Analytical CRM tools.
The TIMi suite is (mainly) a Analytical CRM tool based on predictive technique (but it also integrates a powerful ETL tools and a intuitive segmentation tool).
Next: Review of Data integration tools: ETL tools
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